Viewers of the giant gaming and entertainment brand, World Poker Tour, will be able to earn TFUEL tokens while watching poker content after WPT announced the integration of Theta Network.
The partnership will also enable WPT to lower the video delivery CDN costs by 50% while increasing user engagement by employing Theta’s blockchain.
Theta Integrated On World Poker Tour
Theta Network is a blockchain-based video delivery project that aims to decentralize the live streaming industry. It also enables existing video platforms to drive revenues and reduce content delivery CDN costs while rewarding end-users for sharing and watching the content.
The team behind the project announced the latest milestone in its adoption in a press release shared with CryptoPotato.
It reads that the “premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments,” namely WPT, has integrated the Theta Network protocol and Theta Fuel micropayments to its platform.
Thus, the founded in 2002 poker-related giant has doubled-down on its relationship with the blockchain project as Theta started licensing content for WPT last year.
Apart from lowering costs for content sharing, the new integration would also increase user engagement, viewing times, and monetization.
By simply watching and sharing poker content, customers would be able to earnTFUEL tokens. The blockchain project estimated that users could make up to $15 per month.
Mitch Liu, co-founder, and CEO of Theta Labs, the company behind the Theta network, said that this partnership could be a massive step for blockchain adoption from the media and entertainment industry. He added that the Theta integration is a “win-win” proposition that benefits all stakeholders.
WPT And Theta Partnership To Continue Rising
While the latest Theta network integration is not the first joint venture between the two organizations, CEO of WPT, Adam Pliska, said that his team is looking to build a long-term strategic partnership with the blockchain project.
“World Poker Tour is excited to fully integrate Theta network peer-to-peer streaming infrastructure on our new Theta powered channel on WPT.com and provide millions of our global fans with a superior viewer experience.
We view this as a strategic long-term opportunity as a differentiator for us in the industry, and we believe it will contribute to additional viewer growth.” – he added.